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A buildable, smudge-resistant mascara formula that delivers volume and intensity without clumping.
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#NEVERFAKEIT
Reach your climax with explosive volume. Exclusive ribbed bristles load up with whipped, blackened pigments for hardcore lift and a softcore feel, all with a featherweight touch. Its Lash Moisture Complex goes all the way—from roots to tips and back again—for buildable, smudge-resistant intensity without clumping.
KEY CLAIMS
- 96% achieved full and maximum volume*
- 96% saw clump-free buildable volume**
- 100% saw instant curl base-to-tip*
*Based on an independent U.S. consumer study of 32 women.
**Based on an independent U.S. consumer and clinical study of 32 women.
DETAILS
- Clump-resistant
- Flake-resistant
- Smudge-resistant
- Delivers buildable, smudge-resistant lash volume without clumping.
- Full-bodied brush with ribbed bristles captures and coats each lash for an instant, intense effect.
- Lash Moisture Complex creates a whipped, creamy formula that lifts and builds without clumping, so lashes never feel heavy or stiff.
- Smoothly wraps blackened pigments from root to tip for bold dimension.
- For dramatic volume, start by coating the top and bottom of the upper lashes, using brush to wiggle through.
- Next, concentrate application on the root and the outer lashes.
- For extra lift, use the wand to hold and lift lashes for 5 seconds.
- For further impact, use the tapered edge of wand to coat bottom lashes.
PARABEN FREE
WATER/AQUA/EAU · PARAFFIN · GLYCERYL STEARATE · SYNTHETIC BEESWAX · STEARIC ACID · BUTYLENE GLYCOL · ACACIA SENEGAL GUM · PALMITIC ACID · POLYBUTENE · ORYZA SATIVA (RICE) BRAN WAX · VP/EICOSENE COPOLYMER · OZOKERITE · AMINOMETHYL PROPANOL · HYDROGENATED VEGETABLE OIL · STEARYL STEARATE · HYDROXYETHYLCELLULOSE · TROPOLONE · PHENOXYETHANOL · IRON OXIDES (CI 77499) ·
HARDCORE VOLUME. SOFTCORE FEEL.
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